THE SPECIFICS OF SPEECH IMPACT IN MEDIA COMMUNICATION

Pisarevskaia Natalia Sergeevna

In the modern world, through media communication, content is provided that is designed for a mass audience, with the help of which consumers are influenced and their picture of the world is corrected. In accordance with the specifics of the means of presenting information, the ways of involving people in the media space and further influencing them are being transformed. This article is devoted to the study of the specifics of speech impact in media communication. Since advertising is an integral part of the media world, and its main task is to persuade the consumer to make the necessary decisions, it is in advertising materials that the ways of influencing the audience are most clearly seen.

Keywords:media communication, communication, speech, speech impact, advertising