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LEXICAL FEATURES AND SEMANTIC ACCENTS OF SLOGANS IN ADVERTISING OF MEDICAL PRODUCTS AND SERVICES

Repina M. V.  (Candidate of Pedagogical Sciences, Assistant Professor, FSBEI HE KubSMU of the Ministry of Health Care of the Russian Federation, (Krasnodar))

Borisenko I. A.  (Candidate of Phylological Sciences, Assistant Professor, FSBEI HE KubSMU of the Ministry of Health Care of the Russian Federation, (Krasnodar) )

Shukova S. V.  (Lecturer, FSBEI HE KubSMU of the Ministry of Health Care of the Russian Federation, (Krasnodar))

The article presents the results of the analysis of the slogans of medical institutions and medicines. Their semantic accents and the features of the lexical units that make them up were considered. It was found that medical slogans not only inform the consumer, but also contribute to the formation of a positive attitude towards the advertised product or service.

Keywords:medical advertising slogans, lexical units, semantic accents
 

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Citation link:
Repina M. V., Borisenko I. A., Shukova S. V. LEXICAL FEATURES AND SEMANTIC ACCENTS OF SLOGANS IN ADVERTISING OF MEDICAL PRODUCTS AND SERVICES // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2023. -№07/2. -С. 150-153 DOI 10.37882/2223-2982.2023.7-2.28
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