TRANSFORMATIONS OF SPEECH CULTURE THE FOCUS OF THE HISTORY OF RUSSIAN SOCIETY

Liu Chen

Russian is one of the most beautiful and most complex languages in the world. Russian Russian mentality is equipped with a sacred meaning, it is significant, and the language affects the thinking, values and identity of the Russian people. The Russian language has a long history and is constantly developing. The article analyzes the mutual influence of the processes taking place in society and the modern linguistic space. Based on numerous studies in the field of linguistics, the author believes that the transformations of modern speech culture have undergone changes against the background of social changes in Russia in the 20s and 90s of the last century. It is about the influence of modern literature, mass media and Internet technologies; both positive and negative aspects of the impact are being studied (the dominance of jargonisms, parasitic words, borrowings, etc.). Remaining indifferent to the state of the Russian language, the author finds out ways to correct the current situation.

Keywords:influence on culture, slang vocabulary, borrowed vocabulary, Internet communication, speech culture, speech behavior, speech