ON THE ISSUES OF POSITIONING THE CHILDREN'S CREATIVE TEAM IN THE EDUCATIONAL SPACE

Terentyeva Irina Aleksandrovna, Dimitrova Tatiana Yurievna

The article deals with the issues of positioning of the children's creative team of the educational organization of additional education. The authors have identified the components of the positioning of the children's creative team, which must be taken into account by managers when developing a positioning program.

Keywords:children's creative team, positioning, image, brand, educational organization of additional education