HISTORIOGRAPHY OF THE STUDY OF INSURANCE MARKETING

Shpachuk Natalia Yurievna

The article examines the history of the study of insurance marketing in Russia during the formation of the market economy. The materials of contemporary authors of the studied period, methodological manuals, textbooks on insurance business, studies of later years, monographs and articles are involved in the study. The positive conclusions of the researchers of the period under review are revealed. The writings of later years, however, present a rather pessimistic overview of the current situation. The researchers made conclusions about the not fully formed concept of insurance marketing.

Keywords:insurance marketing, insurance, history of study, historiography