ULTRASHORT TEXTS OF COLLOQUIAL DISCOURSE AND THEIR INTEGRATION WITH THE MASS-MEDIAL SPHERE

Bashkatova Natalia Valerievna

Contradictions in the existing theories of the limitality of ultrashort texts and the lack of universal measuring principles determined the purpose of the study: to identify the boundaries of ultrashort texts of everyday discourse in the media sphere. An ultra-short text can have both traditional units of measurement (word, syllable, sound) and others, for example, a symbol. The scientific novelty of the research is the search and analysis of the units of measurement of the ultrashort text message of everyday discourse in the aspect of theoretical, applied and comparative linguistics, as well as in the multimedia environment, semiotics. The reflection of the innovative significance of the problem under consideration has been the absence to date of holistic scientific research works devoted to the topic of ultra-short texts of everyday discourse and their integration with the mass-medial sphere. Previously, a fragmentary study of textoids was carried out. The results of the study suggest that in addition to the separately discussed boundaries of the ultrashort text, it is necessary to analyze the context of the message, which is currently associated with multimedia: sounds, images, symbols.

Keywords:Ultra-short text, textoid, discourse, microtext, symbol