FEMINIZATION OF MODERN RUSSIAN MEDIA DISCOURSE

Buryanova Anastasia, Zenkova Tatiana, Kegeyan Svetlana, Nubarian Karine

The transformation of the modern Russian media space occurs with the inclusion of some new socio-political trends, one of which is feminism. Its increased influence is reflected not only in the themes and content of media texts, but also in the nature of the discourse itself, which is called feminist. In the proposed work, feminist discourse is analyzed as a dialectically developing phenomenon, addressed to the political, social, economic, and cultural aspects of society. It is reflected in a number of key indicators, including the “author-addressee” communicative frame, certain genres, referential forms, and themes of representations. The object of the study is media texts related to the topic of feminism, which appeared on the pages of printed publications “Komsomolskaya Pravda”, “Arguments and Facts”, “Rossiyskaya Gazeta”, “Nezavisimaya Gazeta”, “Izvestia”, “Ogonyok”, “October”, “Zvezda” , “Neva”, “New Literary Review”, in programs of central television channels (“Channel One”, “NTV”, etc.), as well as in a number of online publications. The purpose of the study is to reveal connections in media texts between the main linguistic indicators of feminist discourse - categories of author, addressee, genres, referential forms, themes of representation of feminist views - with the dynamics of this discourse in the media space. Research methods: contextual and intertextual, content analysis, discourse analysis, comparative analysis. The scientific novelty of the study lies in a multidimensional view of feminist discourse, combining a philological approach with aspects of discourse theory and media theory.

Keywords:media text, representative features of feminist discourse, author and addressee, communication strategies, communication tactics