ANALYSIS OF THE IMPACT AND CHANGES OF SOCIAL MEDIA PLATFORMS ON THE MEDIA COMMUNICATION MODEL

Guo Wenjing

The article examines the trajectories of communication changes in modern media conditions, which are generated by the latest communication revolution. The author analyzes the changes in the communicative model, in this regard introduces the interpretations of the concepts of "media platform" and "media communication", presents various approaches in their formation. In addition, we are talking about the possibilities of the impact of media due to their multimedia format on the human community as social and political attractors. The article touches upon linguistic and metalinguistic problems, actualized by the polyintensionality of the media space.

Keywords:information content, media communication, media linguistics, media community, feedback, social media platform, social space