STEREOTYPE AS A FORM OF SIMPLIFICATION OF THE ACCEPTANCE OF PUBLIC OPINION

Levkovich Valeriya Alexandrovna

This article raises the problem of stereotyping and its role in influencing public opinion. The text contains the concept of "stereotype", according to the concepts of leading researchers. The material provides information on the analysis of the classifications of stereotypes that an average user, a representative of the audience, encounters. An attempt was also made to trace the element of influence from the point of view of the aspect of media literacy. Stereotypes make life easier, but such a psychological action leads to the fact that the audience misses some important information, which further distorts the understanding and analysis of a particular situation.

Keywords:stereotype, media literacy, public opinion, elements of influence, media education, classification of stereotypes