Digital discourse as an environment for the deployment of innovative communication in the context of informatization of society

Kharchenko N. L., Bagdasarova I. Y., Lutsenko N. S., Nadedova E. A., Krutova I. N.

The article is devoted to the analysis of digital discourse in the context of informatization of society. From the perspective of the study, the most interesting are modern methods of communication that have changed the daily life of a person and made the addressee an active participant in discursive practice. The democratization of communication causes the intensification of research in the field of humanitarian knowledge, in particular linguistics. This is due to the spread of irrelevant information flows that mislead the recipient and modify his rational-emotional sphere with the help of innovative methods and techniques.

Keywords:discourse, communication, digital environment.