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The article deals with the linguistic and format features of German-language online interviews as a genre of aerospace media discourse, reveals the mechanisms of linguistic realisation of communicative strategies of their participants. The main markers of the informing strategy are question pronouns in the composition of special questions for requesting necessary information, terms, names of aircraft and spacecraft, as well as toponyms, designations of quantitative data, and chrononyms. Hidden meanings are explicated by means of interpretive speech acts, the technique of analogy is used for better understanding of complex information by the reader. The information is conveyed to the addressee through the prism of the interviewee's views, as evidenced by the use of verbs and stable verbal complexes with the meaning of opinion, point of view. An important role in the implementation of the strategy of expressing an opinion is also given to evaluations, which appear as part of the replica-theses, inducing to reasoning, argumentative structures. In presenting personality-oriented information about the respondent, explicit and implicit markers of positive evaluation, emotives are involved, which contribute to the creation of a positive image of the interviewee and the company he represents. The identified linguistic signals of communicative strategies allow us to draw a conclusion about the mixed nature of the considered interviews. They are distinguished by their informational and analytical orientation and the presence of elements of an interview-portrait, which indicates the mobility of genre boundaries and illustrates the tendency towards the interpenetration of genres in modern media discourse.
Keywords:aerospace media discourse, interview, communication strategy, evaluation.
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