Image of Vietnam's political leader in Russian media

Le Lan Ngok

Modern society is characterized by a high degree of instability. On the one hand, this is due to the peculiarities of the transitive stage of development of society. On the other - the processes of global transformation that affect the country as part of the world community. As historical experience shows, during periods of social instability the role of random factors and their impact on the social system increases. One of these factors is often the activity of a certain historical person who has outstanding abilities. Precisely to number of such prominent personalities blamed so-called "charismatic", which empowered, according to their followers, extraordinary abilities. The actions of such persons are often unpredictable, but for the stable existence of society it is necessary to identify such people, study and predict their impact on social processes. Accordingly, the main objectives of this article is to determine the main characteristics and features of the charismatic leader of Vietnam in the Russian media, to identify the factors affecting the degree of political charisma.

Keywords:political leader, image, charismatic leader, global transformation, social system.