Color as an element of visual media culture (based on the material of creolized media texts of the magazine "Der Spiegel")

Lenkova Tatiana Alexandrovna

The proposed work is devoted to color as one of the means of visualization in a creolized media text. The symbolism of color, being an integral part of culture, often becomes the object of research in artistic and advertising discourse. This article puts forward the postulate of color as one of the semiotic systems of creolized media text, which complements verbal and other extralinguistic means of expression.

Keywords:visualization, creolized media text, color designations, symbolism