KENNING AS A MEANS OF REPRESENTATION OF CULTURAL HERITAGE: TRANSLATION ASPECT

Soloveva Natalia Anatolevna, Malysheva Alena Maksimovna

The article updates the methods of translating kenning from English into Russian as a means of representing cultural heritage. The research material is an advertising text on tourism topics. The structure and pecularities of kenning are analyzed. Translation transformations used to organize a context that meets the author’s intentions, in which the influencing potential of selected lexical units can be realized, have been identified. As a result of the study, the features of kenning translation are highlighted, associated with the translator’s desire to reproduce the pragmatic potential of the original created by kenning and to avoid the chain of genitive cases. The scientific significance of the study lies in identifying the features of the translation of linguistic means of representing cultural heritage as the main identifier of the nation, as well as considering kenning and identifying the features of its translation in a modern prose text.

Keywords:cultural heritage, kenning, structure and pecularities of kenning, diachronic translation, translation transformations