CREATIVE CONTENT AS A KEY TOOL FOR BRAND PR SUPPORT

Reshetnikova Daria Alexandrovna

The scientific article is devoted to the study of the role of creative content in brand PR support. The author analyzes the impact of creative approaches to content creation, as well as the results of such creatives. The article is based on the analysis of the components of creative content, highlighting key techniques and tools that contribute to the formation of a positive image and attract the target audience. The study highlights the need to consider the basic rules when creating creative content in PR support for the successful implementation of a full-scale strategy. The results of the study can be useful for specialists in the field of marketing, PR and advertising, as well as for companies seeking to improve their content management strategy and strengthen their position in the market.

Keywords:creative content, PR, brand, effectiveness of PR campaigns, creativity, content marketing.