Mishunkina Marina Nikolaevna (Associate Professor of the Department of Mass Communications and Media Business, Financial University under the Government of the Russian Federation, 1st Deputy General Director of JSC "Arguments and Facts"; applicant at the Department of Television and Radio Broadcasting of the Federal State Budgetary Educational Institution of Further Professional Education "Academy of Media Industry".)
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The study examines the impact of social media traffic on the audience of traditional media websites, focusing on the Russian platforms VKontakte, Dzen, and Odnoklassniki. Based on a correlation analysis and data visualization of audience metrics from the "Argumenty i Fakty" (AiF) resources over a 31-month period (from November 2021 to May 2024), the research identifies varying effects of traffic from different social media platforms on website visits. While the Dzen platform positively influences audience growth, VKontakte shows a negative correlation, indicating low conversion rates. Based on these findings, the article discusses various strategies, including interactivity approaches, regarding the audience of social platforms and the AiF media holding's website.
Keywords:social networks, interactivity, mass communications, media, journalism.
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Citation link:
Mishunkina M. N. THE IMPACT OF SOCIAL MEDIA TRAFFIC ON WEBSITE AUDIENCE: EDITORIAL STRATEGIES FOR INTERACTIVITY // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2024. -№11. -С. 234-236 DOI 10.37882/2223-2982.2024.11.28 |
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