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Functional elements of constructing the image of a territorial entity in the media

Kadachigova Dar'ja Sergeevna  (Academy of media industry)

The article describes main tools in the geographical public relations field which are the key ways of creating an attractive territorial image of a country. Main approaches to the nature of these functional elements are reported in the text. It is also described what main stages and communicative tactics are most effective in creating a regional image.

Keywords:the image of the region, image making, positioning, mythologizing, emotionalization, verbalization, visualization, communication tactics, PR, marketing
 

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Citation link:
Kadachigova D. S. Functional elements of constructing the image of a territorial entity in the media // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2017. -№12/2. -С. 99-100
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