ON THE FUNCTIONS OF ENGLISH SLANG IN PRINT MEDIA

Terskikh Natalia Vladimirovna

This article examines the use of English slang in print publications, focusing on its functions. Slang expressions typically lend a casual and lively character to the text, fostering closer interaction with the audience. The author identifies several key functions of slang. Firstly, it contributes to the creation of group identity. Secondly, slang helps to express emotions. Thirdly, the use of slang can simplify complex ideas, making them more accessible to a wider audience. Finally, slang helps the material remain relevant, as it reflects current trends and cultural changes. As an example, the author analyzes the magazine "Cosmopolitan Australia," which actively employs slang expressions in its articles. This approach allows the magazine to engage a younger audience by creating a sense of familiarity and relevance. Slang not only enriches the content but also serves important communicative functions, making the text more appealing and accessible to readers.

Keywords:slang, types, features, time-saving function, identificatory function, function of studying social and cultural phenomena