ETHICAL ANALYSIS OF PROFESSIONAL AND CREATIVE PRACTICE OF JOURNALISTS: METHODOLOGY AND APPLICATION EXAMPLES

Wang Haiyang

The article is devoted to the problem of ethical analysis of the professional and creative practice of modern Chinese journalists. In China, the basic principles of journalistic ethics are crucial for maintaining the integrity and credibility of the media against the background of transformations in the paradigm of human–society–state relations. This dictates the need to develop a fundamentally new approach to the ethical analysis of a journalist's professional activity, as significant for Chinese society, on which social evolution depends, consistent with global trends, but within the limits of its sovereignty. The scientific community is at the stage of understanding a new ethics, which is being formed under the influence of the displacement of traditional values that have been leading in all media for a long time and changing approaches to the formation of journalistic materials. The novelty of the research lies in the fact that theory is modified by improving practice, for this reason it is necessary to measure trends and form modern approaches to professional ethics through in-depth ethical analysis.

Keywords:professional culture, professional norm, ethical analysis, ethics of a journalist, Chinese journalism, code of ethics, mass media in China, social responsibility.