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The transformation of glossy media audiovisual aids in the transition to digital format

Kutsenko Veronika Valer’evna  (a post-graduate of department of mass communication the People’s Friendship University of Russia (RUFP))

In the article, a glossy magazine is defined as a mega-genre. Its main audiovisual and structural features are considered. Analyzes the processes of convergence and integration, developing under the influence of digital technologies and their technical capabilities. The purpose of this article is to review the transformations associated with the transition of glossy press to digital format and distribution of content through applications for smartphones and tablets, as well as identify the most significant trends characteristic of this process.

Keywords:glossy magazine, mega-genre, convergence, mass-media integration, application for smartphones and tablet computers, audiovisual features.
 

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Citation link:
Kutsenko V. V. The transformation of glossy media audiovisual aids in the transition to digital format // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2017. -№04. -С. 68-73
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