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The role of stereotypes in cross-cultural communication

Chekanova Svetlana Anatolievna  (Moscow State Institute of Foreign Relations, Ministry for Foreign Affairs of Russia)

The article deals with the problem of stereotype influence on cross-cultural communication. There is information on the origin of the term “social stereotype” and its several definitions. Most definitions characterize a stereotype as a schematic, standardized, constant, customary, conventional, nationally dependant phenomenon and the last feature is especially important for cross-cultural communication. The author gives the classification of stereotypes which divides them into behaviour stereotypes and stereotype perceptions about an object or a situation. The article mentions the main trends and sources shaping stereotypes. The author focuses on stereotypes which at first sight seem to be analogous in different cultures but, in fact, they differ in nuances playing a decisive role in cross-cultural communication. There are examples of such stereotypes in the article. However, to make cross-cultural communication effective, it is impossible to rely only on stereotypes which are just one of the factors that should be taken into account.

Keywords:stereotype, cross-cultural communication, autostereotype, heterostereotype, perception, behaviour model, ethnocultural stereotype, ethnos

 

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Citation link:
Chekanova S. A. The role of stereotypes in cross-cultural communication // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2017. -№12. -С. 263-265
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