Comparative linguocultural characteristics of color identifications in Russian and Chinese cultures

Zhao Heping

The article presents an analysis of the characteristics of the linguistic and cultural characteristics of color symbols that are emerging in modern Russian and Chinese cultures. The similarities and differences of the symbols of color symbols in Russian and Chinese society are revealed. The conclusion is made regarding the importance of taking into account the nature of color symbolism in the modern international business world.

Keywords:color designations, linguoculturology, Russian linguistic culture, Chinese linguistic culture, comparison of color designations, color characteristics