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The article is devoted to the analysis of the ‘drug’ concept which is one of the components in the conceptual framework of medicine. It is a dynamic entity with a set of characteristics. The method of frame modeling makes it possible to reveal its ontological specificity and to determine the mechanism of its formation in various fields of medical discourse as exemplified in the documents of the "Pharmaceutical Order" (17th century). The ‘drug’ concept has different characteristics: name, composition, dosage form, packaging, pharmacological properties, indications for use, method of preparation, method of administration, dosage, special instructions, condition of dispensing. They are presented in different genres of documents of the "Pharmaceutical order": a doctor's tale, a pharmaceutical tale, an inscription, a prescription, a schedule, a catalog, an inventory, a list, a register, each of them actualizes certain characteristics of the concept.
Keywords:medicine; ‘drug’ concept; discourse; doctor's tale; pharmaceutical tale; prescription; schedule; catalogue; register.
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