Verbalization of ideologemes in the political slogans of the GDR

Tumanova Ekaterina Olegovna

The article is devoted to analysis of the concept of "ideologeme", which is a key in the description of the language picture of the political world of German speakers, and the ways of its implementation in the slogans. Important role in building political slogans play a stylistic means of establishing an apt phrase. The author conducts the analysis of the stylistic figures used in the slogans of the GDR for transmitting ideologemes.

Keywords:political slogan, language of the GDR, ideologeme, persuasive effect, regulatory text