Appeal - text unit of communication: history and research perspectives

Tugusheva Anastasia Vladimirovna

The article discusses the issue of the status of the linguistic form of appeals in the communicative space, taking into account their development and actualization in society. The main parameters of the semantic, grammatical and functional features of references based on the materials of linguistic research, as well as the prospects for scientific research in this direction, have been determined. It was found that the use of the address to attract the interlocutor's attention is most clearly manifested in the dialogue, in which it can become an expression of polite or friendly attention towards the interlocutor. The choice of a certain form of address almost always directly or indirectly reflects the attitude towards the interlocutor, conditioned by a variety of factors, ranging from the relationship of the age and social hierarchy that connect the interlocutors, and ending with personal relationships between them, the emotional state of the speaker in a given situation, the degree of his ethical culture, etc. It is concluded that the appeal is a socially important component of dialogical speech, that is, there is an additional actualization of the communicative function of this unit of the text.

Keywords:communication, society, appeal, semantics, language culture, history of linguistics.