ANALYSIS OF WECHAT SOCIAL NETWORK IN CHINA: AUDIENCE, FUNCTIONS AND ADVERTISING OPPORTUNITIES

Cao Lin

The article, "Unraveling the WeChat Social Network in China: Audience, Features and Advertising Opportunities," provides an in-depth analysis of one of the leading social platforms in the Chinese digital space. The article examines key aspects of WeChat, including audience composition, unique platform functionality, and opportunities for advertisers. Readers will gain a detailed understanding of how WeChat has become an integral part of Chinese people's daily lives, the innovative opportunities it provides, and how to effectively use the social network for advertising and promoting products and services.

Keywords:WeChat, social networks, digital space, audience, functionality, advertising opportunities, China