ON THE ISSUE OF PRODUCTIVE WORD-FORMATION MODELS IN DIGITAL MEDIA DISCOURSE (BASED ON ANGLICISMS)

Akubekova Diana

The article examines the problem of productive word-formation capabilities of the Internet communication language. Special attention is paid to neologisms in the digital environment based on English derivatives. The examples considered illustrate the integration of borrowings into the Russian language.

Keywords:neologisms, digital media discourse, Internet environment, derivatives, word-formation process