LEXICO-SYNTACTIC ORGANIZATION OF THE TITLE OF A FILM ANNOUNCEMENT

Qinggele

The article presents the results of the analysis of the lexical and syntactic organization of 150 film announcement titles, and analyses the correlation between the structural features of the titles and the content of the main text of the film announcement. The study focuses on the linguistic aspects of title formation, revealing the lexical and syntactic features of the film announcement headline as an informationally influential text. As a result of syntactic (in terms of grammatical structure, types of base propagators, word order) and quantitative analysis of titles, the dominant syntactic types are identified and characterized (these are simple two-article sentences with direct word order), less frequent types are also considered (simple one-article and compound sentences with non-union and subordinating types of connection). As a result of lexical and semantic analysis, recurrent lexical and semantic elements were identified.

Keywords:title, film announcement, quantitative analysis, impact function, informative function, lexico-syntactic organization