STUDY OF WAYS OF IDEOLOGICAL AND POLITICAL EDUCATION OF UNIVERSITY STUDENTS

Zhao Yu

As of 2018, university students born in the late XXth – early XXIst century have officially entered the campus en masse. Their pursuit of individual values, autonomous learning style, online entertainment life, pragmatic goals and other group characteristics are both opportunities and challenges for ideological and political education in higher education institutions. How to improve the level of ideological and political education in higher education institutions, realize the dynamic balance and beneficial interaction between students and higher education institutions is a real problem that needs urgent solution. Through the group portrait characterizing the thoughts, behaviors and psychology of the students of generation zero, we explore practical ways to realize accurate ideological and political education in terms of accurate positioning, accurate suggestion, accurate communication and accurate evaluation, so as to enhance the relevance and effectiveness of ideological and political education in higher education institutions.

Keywords:group portrait of higher education students; ideological and political education; precise positioning, precise proposition, generation zero