A REALITY TALE OF HORSE AND A REINDEER: EXPERIENCE IN CREATING A FAIRY-TALE AND SOCIAL MEDIA PROJECT

Ismailova (Kosmosova) Inna Shamil`evna

The article is devoted to analyzing the concept and operational scheme of the media project “Reality Fairy Tale” as a new experience of creating media content with a special structure. The main attention in the article will be paid to the study of the peculiarities of narrative construction and the phenomenon of fairy tale interpretation of real events. This media project combines traditional mythological narratives with contemporary events and values, using media technologies to create immersive and engaging content. The article analyzes how these narratives, deeply rooted in cultural archetypes and patterns, are adapted to reflect contemporary realities, offering a unique perspective on the potential of media to preserve and transform sociocultural norms and values. The Reality Tale project is seen not only as a media phenomenon, but also as a social experiment that explores the potential of media technologies in shaping and modifying sociocultural norms and values. Mixing elements of reality TV with historical reconstruction, the project creates a dynamic platform for studying the influence of narrative structures on audience perception and behavior. The narrative techniques used in the project are analyzed, focusing in particular on how the structure and content of fairy tales can be used to convey complex social values and historical context in an accessible and engaging way. Separately, the article examines how media can shape individual and collective consciousness, influence social behavior, and contribute to the preservation of cultural diversity in an increasingly globalized world.

Keywords:Media, communication, semiotics, narrative, social values, cultural code, identity.