Mishunkina Marina Nikolaevna (Associate Professor of the Department of Mass Communications and Media Business, Financial University under the Government of the Russian Federation, 1st Deputy General Director of JSC "Arguments and Facts"; applicant at the Department of Television and Radio Broadcasting of the Federal State Budgetary Educational Institution of Further Professional Education "Academy of Media Industry".)
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In the modern world, people are increasingly perceiving information quickly and superficially. Most receive it through social networks and online platforms in the form of brief messages and multimedia. This leads to insufficient understanding and verification of the information's authenticity. Information perception is becoming technologically dependent, coinciding with an era of distrust and misinformation. The article analyzes changes in information perception in traditional and digital media, and examines effective contemporary methods of media communication with readers to address current problems.
Keywords:mass communications, media, journalism, information field, PR technologies, mass media, trust, cooperation, interactivity.
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Citation link:
Mishunkina M. N. INTERACTIVE DISINFORMATION IS A NEW TREND IN MODERN MEDIA COMMUNICATIONS: MEDIA STRATEGIES AND APPROACHES IN THE FIGHT FOR TRUTH // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2024. -№11. -С. 237-243 DOI 10.37882/2223-2982.2024.11.46 |
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