MEDIA COMMUNICATION AS A TOOL FOR KNOWLEDGE TRANSMISSION IN THE DIGITAL WORLD

Pisarevskaya Natalya Sergeevna

In the modern world, the introduction of digital technologies into the life of society causes the transformation of various spheres, including the dissemination of knowledge. The article examines media communication as a tool for knowledge transmission. The results of a survey of modern users on the attitude to the dissemination of knowledge through media communication are presented. The author concludes that for organic integration into the digital world and obtaining knowledge through digital resources, a modern person needs to develop new competencies, which is also knowledge that he receives through media communication.

Keywords:media communication, knowledge, digitalization, digital technologies, information, users.