Ayvazyan Oksana O. (Candidate of Pedagogical Sciences, Associate Professor,
Head of the Department of Public Communications,
Kuban State University of Physical Education,
Sports and Tourism, Krasnodar, Russia
)
Kukushkina Aida A. (researcher, lecturer in
Sociological Sciences, lecturer of the Department of Humanities and Sports Directing, lecturer of the Department of Public Communications, Kuban State University of Physical Culture, Sports and Tourism, Krasnodar, Russia
)
Ostapets Daria I. (Teacher of the Department of Humanities and Sports Directing, Deputy Dean of the Social and Humanitarian Faculty,
Kuban State University of Physical Education, Sports and Tourism, Krasnodar, Russia
)
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The article is devoted to the consideration of the basics of the communicative code in the mass media as a determinant of the formation of the communicative culture of modern society. The paper presents a theoretical analysis of various scientific research on the subject under study. A sociological survey is presented aimed at determining the importance of the communicative code in the mass media for the formation and functioning of a positive communicative culture of modern society, and the results of the study are described and interpreted. In conclusion is made about the results of the study, and the rules and principles of the communication code in the media are indicated.
Keywords:communication, sociology of communication, communicative code, communicative culture, mass media, society
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Citation link:
Ayvazyan O. O., Kukushkina A. A., Ostapets D. I. THE COMMUNICATIVE CODE IN THE MASS MEDIA AS A DETERMINANT OF THE FORMATION OF THE COMMUNICATIVE CULTURE OF MODERN SOCIETY // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2025. -№02. -С. 152-158 DOI 10.37882/2223–2982.2025.02.01 |
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