SOVIET POSTER AS A LINGUISTIC AND CULTURAL PHENOMENON: AN ANALYSIS OF THE REPRESENTATION OF THE IMAGE OF UNSHAKABLE WILL AND THE CONCEPT OF A «BRIGHT FUTURE»

Man Shu

The article considers the Soviet poster as a vivid example of a linguistic and cultural phenomenon that reflects the key values and ideological attitudes of Soviet society. Particular attention is paid to the analysis of the representation of the image of unshakable will and the concept of a «bright future» in poster art. The study focuses on the linguistic and visual means used to shape and translate these concepts, as well as their role in creating collective identity and mobilizing populations. Examples of posters of various periods of Soviet history are analyzed, common features and evolution of ways to visualize and verbalize key ideological messages are revealed. The article is of interest to researchers in the field of linguistics, cultural studies, history and art history, striving to understand the mechanisms of the formation and dissemination of ideologies in Soviet society.

Keywords:Soviet Union, linguoculturology, analysis, representation, philology, visualization, verbalization.