NEURAL NETWORKS AND THE TRANSFORMATION OF MODERN MEDIA SPACE

Shiryaeva-Bakshevnikova Vera Nikolaevna

The article examines the impact of neural network technologies on the transformation of the media space in the Russian Federation, including key aspects of their application in content production, marketing and journalism. The author explores how neural networks are becoming an important tool for automating the creation of media materials, personalizing content and improving user experience in digital media platforms. Particular attention is paid to the ethical and legal challenges associated with the use of artificial intelligence in the media, including the risks of spreading fake news and manipulating public opinion. In addition, examples of the successful implementation of neural networks in Russian media companies are considered, such as the use of algorithms to analyze audience needs, generate news and improve the effectiveness of advertising campaigns.

Keywords:neural networks, artificial intelligence, media space, journalism, content personalization, automation of media production, fake news.