STANDARDS FOR TRAINING MEDIA DESIGNERS IN CHINA AND RUSSIA IN THE PROCESS OF HISTORICAL DEVELOPMENT

Zhu Xiangcheng

In the context of global digital transformation and the rapid development of the media industry, the training of qualified media designers is of strategic importance for ensuring the competitiveness of both China and Russia in the international market. The research goal is a comprehensive analysis and comparative characteristics of the standards of training media designers in China and Russia in the process of their historical development. Achieving this goal involves solving a number of interrelated tasks, including the identification of key stages and trends in the development of educational standards, the analysis of the regulatory framework governing the training of media designers, the study of the content of educational programs and the teaching methods used, as well as the assessment of the compliance of graduate training with the requirements of the labor market. The research methodology includes historical and genetic analysis, comparison, systematization, and analysis of the content of educational programs in the field of «Media Design» in leading universities in China and Russia. Particular attention will be paid to the study of the practical component of educational programs, including the organization of internships and project activities. Based on the results, the following conclusions were formulated: the standards for training media designers in China and Russia have passed a significant path of development, reflecting changes in the technological sphere and the needs of the labor market. In both countries, there is a trend towards the integration of educational programs with the requirements of the industry, the introduction of innovative teaching methods and the development of practical skills of students. Despite the differences in the historical and cultural context, the training systems for media designers in China and Russia have common goals: to ensure high quality education, to form competitive specialists and to meet the needs of the digital economy.

Keywords:media design, China, Russia, professional education, curricula