THE ANTHROPOCENTRIC METAPHOR IN ENGLISH FOOD ADVERTISING

Maslakova Angelina Olegovna

This article discusses the anthropocentric metaphor in English food advertising, highlighting its expressiveness and ability to influence consumers’ emotions. The study analyzes the peculiarities of metaphorical transfer and identifies the most frequently used lexical units with metaphorical meaning in English advertising discourse. The research was based on advertising materials from online magazines, blogs, and videos.

Keywords:anthropocentric metaphor, advertisement, discourse, worldview, slogan.