ON THE EXTENDED INTERPRETATION OF PUNCTUATION (ON THE MATERIAL OF THE END-OF-TEXT SIGN IN THE RUSSIAN BUSINESS PRESS)

Abdurakhmanova Diana Zalimovna

The article analyzes the use of the end-of-text peripheral punctuation mark in the Russian business press («Kommersant», «RBC», «Expert», «Monocle», «Forbes»). The features that distinguish the periphery of widely understood punctuation from its core are highlighted, and the effects associated with these features are described. The main functions complementing the basic punctuation function of the end-of-text sign are the function of individualization of the publication and the function of distinguishing journalistic materials from advertising. The analysis shows the significance for the printed text of the punctuation position of the end of the text, which, however, does not and is unlikely to lead to the formation of a common sign.

Keywords:punctuation, paragraphemics, semiotics of printed text, media language, media discourse, business press.