PROFESSIONAL DISCOURSE IN IT INDUSTRY

Tolkunova M. S.

The article examines trends in professional discourse in IT communications related to changes in the market, in particular, the departure of foreign vendors from the Russian market. Based on a series of in-depth interviews with IT specialists and business representatives with experience in Russian and foreign companies, changes in professional self-presentation and professionally marked strategies of communicative behavior are analyzed. There are significant changes in the use of Anglicisms while maintaining technically determined areas of use of foreign terminology and intra-group slang.

Keywords:communication; communicative strategy; IT-communication; linguistic norm; sphere of communication, professional slan