Glukhova Darya Sergeevna (PhD student, Lomonosov Moscow State University)
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Social advertising is analyzed from the point of view of the creative features of the process of creating advertising that implies a certain intensification of creative thinking for a limited period of time, and also has a socio-psychological conditioning techniques to identify the motives of prosocial behavior in a given society.
Keywords:public service advertising, the creative process in advertising, creativity, скуфешму brief.
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Citation link: Glukhova D. S. Features of the creative process of PSA // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2013. -№09-10. -С. 25-28 |
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