Shustova   S.    (Doctor of Philology,
Professor of  
Perm Institute of Economics and Finance
)
                
            
            
                Fayzieva  G.    (Doctor of Philology, 
Professor of Astrakhan State University
)
                
            
            
                Osheva   E.    (PhD in Philology, Head Teacher
English Language Department, Institute of  
Foreign Languages and Linguistic 
Communication in Management, 
State University of Management
(Moscow) 
)
                
            
            
    
        
            
            
                
                    
                        |   | 
                        
                         The article is devoted to investigation of the pragmative intensificators role, which act in benefactive situation of the advertising discourse. As a pragmatic intensificators are the lexical means, including in its semantic potential of such elements as "realibility", "Quality",  "reputation" , "experience" , " perfection", " professionalism " and others. 
                        Keywords:the advertising discourse,  benefactive situation,  the pragmative intensificator, value, the speech act, pragmatic potential, causation 
                         | 
                     
                
             
             | 
        
        
            |   | 
        
        
            | 
             Read the full article …  
             | 
        
        
             
             
            
                
                    
                         Citation link: Shustova   S. , Fayzieva  G. , Osheva   E.  The pragmatic potential of  benefactive situation // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2016. -№04. -С. 179-182 | 
                         | 
                     
                
             
             |