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Interrogative constructions as one of the illocutionary force indicating devices in the texts of English-language banner advertising

Troufanova Natalia Olegovna  (Associate Professor, Bauman Moscow State Technical University)

The article deals with the use of interrogative speech acts in the texts of English-language banner advertising. The specificity of conveying imperative intention by means of interrogative constructions is analyzed. The paper also considers semantically heterogeneous types of questions aimed at exploring the desire and degree of the recipient's readiness to perform an action, negative presupposition for performing actions, as well as the way of performing the action.

Keywords:English advertisements, interrogative utterances, speech acts
 

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Citation link:
Troufanova N. O. Interrogative constructions as one of the illocutionary force indicating devices in the texts of English-language banner advertising // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2018. -№02. -С. 158-161
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