Functional features of euphemisation and dysphemisation in the language and speech of political actors

Tsaturyan M. A.

The article discusses the functional features of euphemization and dysfemization in political discourse. Euphemisms, even with a weak connection with the denotation, do not lose their status, since they correspond to the main parameters of the euphemism identification (they replace unwanted words or expressions, have a neutral connotation, help to avoid communicative conflict). Dysphemisms, being in oppositional relations with euphemisms in terms of communicational characteristics, are a means of undermining the general rules of communicative comfort, strengthening negative meanings.

Keywords:political discourse, euphemization, dysfemization, functional features.