Gender Aspect of Functioning of the Neosemants nishchebrod and nishchebrodka in Informal Internet Communication

Kallistratidis Evgeniia Vladimirovna

The article regards neosemants «nishchebrod» and «nishchebrodka» and their functioning specifics in the Russian informal internet-communication. The quantitative analysis shows the tendency towards their using in users' speech for evaluative characterizing a person as a participant of romantic or family relationship. The article also registers that their functioning is determined by the newer alterations of gender beliefs and by the transformations of axiological directions of the media active Russian language speakers.

Keywords:informal Internet communication, gendered discourse, gendered speech, neosemantization.