EVALUATING THE EFFECTIVENESS OF A PR MESSAGE USING AN INTENT ANALYSIS OF FEEDBACK

Konev Georgy Olegovich

The article is devoted to evaluating the effectiveness of the PR text in the pre-election discourse by analyzing the intentions of the recipients of PR messages. The research material was the texts of the communicative discourse within the framework of V.V. Putin's election campaign in the presidential elections of the Russian Federation in 2024. In the course of this work, the analysis of communicative strategies of tactics of speech influence and linguistic means of their implementation in the texts of the genre "Internet commentary".

Keywords:speech impact, speech strategy, speech tactics, communicative discourse, election discourse, PR text