SPEECH MANIPULATION AS A WAY TO INFLUENCE THE AUDIENCE DURING ELECTION CAMPAIGNS

Arutyunian Vanda Sergeevna

Election campaigns are traditionally an arena for testing numerous manipulative technologies. The word is a powerful tool that can have a profound impact on society as a whole and on every individual in particular. Modern political discourse is the environment in which, through the prism of the reflection of words in a language, it is possible to identify the main vectors of the development of modern politics. Almost all political and public figures actively use speech and speech strategies aimed at forming the necessary image for the public to achieve specific goals.

Keywords:manipulation, speech manipulation, speech strategy, strategy for lowering, strategy for increasing, strategy of theatricality.