LINGUOSEMANTIACAL FEATURES IN ENGLISH BRADS AND CAMPAIGNS NAMING

Yukina Elena Yuryevna

This article is devoted to the consideration of the linguistic and semantic component in the naming of brands and advertising campaigns in English. Differently segmented brands are considered to identify common patterns, as well as the historical context and linguistic aspect of marketing are analyzed. This article can be used for further research in the field of linguistics, international marketing and journalism.

Keywords:marketing, advertising, brand, naming, semantics.