THE EFFECTIVENESS OF MEDIA PLANNING TO CREATE A POSITIVE IMAGE OF POLITICIANS IN IRAQ

Hamad Tareq HasanHamad, Mlechko Alexander Vladimirovich

the article presents a definition of the concept of "media planning", reflecting the main features of this process, and outlines the specifics of media planning in the political environment as a whole. In accordance with this, the features of the organization of media planning in the formation of a positive image of Iraqi politicians are revealed. These features are given taking into account the specifics of the political environment of this state, which differs in many respects from similar environments in Western countries and Russia, and the main directions in which media planning is carried out in this case are outlined. The conditions under which this process will be effective for Iraqi politicians have been identified.

Keywords:media planning, Iraq, image, image politics, media planning in the political environment of Iraq