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Advertisement as cultural tool for behavior management

Gasparyan Ogannes   (Ph.D. student, Lomonosov Moscow State University, Moscow, Russia)

This article discusses behavior management as a main function of modern advertising. Relevance of this research lays in particular qualities of mod-ern advertising discourse that produces positive and negative effects on society, while the novelty of the research consists of using the intentional method as a tool of analysis of advertising texts.

Keywords:advertising, advertising text, manipulation, behavior management, culture
 

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Citation link:
Gasparyan O. Advertisement as cultural tool for behavior management // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2016. -№08. -С. 93-99
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