CARICATURE AS A LINGUISTIC PHENOMENON IN MASS MEDIA DISCOURSE

Sharipova Elvira Mannurovna, Zaichko Margarita Vasilievna, Laletina Natalia Dmitrievna, Khramova Natalia Arkadyevna

In the modern world, various methods of information transmission exist. These methods influence reactions to current events, news, and sensations. Graphic images are one of the most popular and widespread means of data transmission. There are many forms of visual information transmission: illustrations, animation, infographics, video, interfaces, and graphic design. The authors devoted their work to studying the phenomenon of caricature, which is a synthesis of visual art and linguistic phenomenоn. They provide a definition of this phenomenon, present the functional characteristics of caricature, and identify its main types in the media.

Keywords:caricature, graphic image, linguistic phenomenon, social reality